Left-wing activists at the University of Montana are insisting that the schoolâ€™s new slogan, â€œThe world needs more cowboys,â€ is â€œracistâ€ and needs to be dumped.
Critics, including liberal professors and Native American groups, are attacking the cowboy slogan as racist and too â€œmasculine,â€ according to Fox News. The universityâ€™s mascot is a cowboy riding a bucking horse.
The campaign centered around the schoolâ€™s mascot cost $500,000, and is part of a $1.4 million investment to advertise the university.
â€œHonestly, I thought it was a joke at first,â€ associate professor Ellen Currano recently told the Chronicle of Higher Education. â€œI thought it was a joke. And then I looked it up on the university web page and saw that no, this was, in fact, serious.â€
Another critic, Darrell Hutchinson, who calls himself a â€œcultural specialist,â€ told Reuters that the mascot and slogan make people feel unwelcome.
â€œIf youâ€™re not a white person, and especially if youâ€™re an Indian, it would make you feel out of place â€” it wouldnâ€™t make you feel too good about yourself,â€ Hutchinson exclaimed.
Christine Boggs, the co-chair of the universityâ€™s Committee on Women and People of Color, insisted that her acolytes are â€œvery upsetâ€ about the slogan.
â€œIf weâ€™re striving to be a diverse university, exposing our students to a broader scope of ideas, we have to invite them in a more positive, inclusive way,â€ Boggs insisted.
Also, a group of female scientists wrote a letter urging the university to dump the slogan saying that the school should â€œembrace a slogan that takes us into the 21st Century,â€
The university, though, denies that the mascot is meant to represent a white man.
â€œIn a vacuum, the term â€˜cowboyâ€™ appears gender- and perhaps race-specific, but in the context of the branding campaign it is connected to images and words that show our cowboys are diverse, of every sex and background,â€ university spokesman Chad Baldwin said.
â€œA cowboy is not what you are, but who you are,â€ Baldwin added.
Jim Magagna, executive vice president of the Wyoming Stock Growers Association, criticized the attacks saying that the campaign to eliminate the schoolâ€™s mascot and slogan unfairly maligns the â€œtime-honored way of life and workâ€ that the cowboy mascot represents.
â€œWe are proud of the true image of the real cowboy or cowgirl, often of very diverse race or ethnicity, riding the range on a well-groomed horse while sporting a cowboy hat, chaps, spurs, and a rope,â€ Magagna said.
Kastle’s note – WTF is wrong with America? If you have a problem with this kind of shit, go piss on the Washington Redskins. And while you are at it, go protest Elizabeth warren.